Layer Licensing Share IP Collaboration Trends in the Games Industry

Data released as part of Layer Licensing’s new Collab Tracker shares new insights into the trends motivating IP collaborations within the games industry.

The database's insights show that mobile games are leading the way in licensing collaborations, with 71% of IP integration occurring in mobile games.

It also reveals the most popular game genres and IPs for collaborations, providing much-needed insight into the top trends motivating IP collaborations within the games industry.

• Almost three-quarters (71%) of IP integrations are in mobile games
• PC follows closely behind mobile at 70%
• Consoles show the least amount of IP collaborations, with only two-fifths appearing on the platform (41%)
• RPGs (20%) are the most popular game genre for IP collaborations, followed by shooters (16%) and simulation (10%)
• Adventure and arcade games were joined last, with each category making up less than 1% of the total analysed
• When it comes to the most popular IP genres to feature in video games, film and TV lead the way (22%), followed closely by anime and comics (21%), with cross-collaborations with video game IP in third place (17%)
• Luxury and fashion comprise 3% of IP genres, while bands and musicians account for 6%

Mobile’s dominance highlights the importance of IP integrations to the mobile market, where studios and publishers constantly look at ways to attract and retain players.

The use of IP integrations has delivered a clear ROI for mobile, with data from Sensor Tower showing IP games grossed $16B via in-app purchases in 2023.

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